6 min read

Automation Implementation

Automate every step of the conversion pipeline — user signs up → automated email sequence → payment → auto-stop. Zero manual intervention. You just watch the numbers.

What You Need to Automate

The first half of the flywheel (content creation → publishing) is handled by AutoWhisper CMO.

The second half — converting users once they arrive — requires an automated pipeline:

User sees your content
    ↓
Clicks UTM link → Signs up for your product
    ↓ (automated)
Language detection → Added to matching email list
    ↓ (automated)
Onboarding email sequence (Day 0–7)
    ↓ No payment (automated)
Nurture sequence (Day 10–30)
    ↓ Pays (automated)
Removed from sequence ✓

Goal: every step from sign-up to conversion runs on its own.


Technical Architecture

Best for brands without a dev team.

User signs up (your website / Shopify / standalone store)
    ↓
Zapier / Make → Automatically sends user data to Brevo
    ↓
Brevo Automation → Email sequence triggers automatically
    ↓
User pays → Zapier detects payment event → Removes from email list

Tools you’ll need:

  • Brevo (free to start) — email delivery + automation
  • Zapier or Make (free tier is enough) — connects your sign-up system to Brevo

Setup time: 2–3 hours, one time.

Option 2: API Integration (For Teams with Dev Capacity)

If you have a developer (or you can write code yourself), connect directly via the Brevo API:

Core logic:

  1. User signs up → Call Brevo API to create a contact, add to the right list
  2. Free tier exhausted → Trigger a Brevo event, send conversion nudge email
  3. User pays → Remove from list, stop emails

Brevo API docs: developers.brevo.com

Key endpoints:

  • POST /contacts — create a contact
  • POST /contacts/lists/{listId}/contacts/add — add to list
  • POST /contacts/lists/{listId}/contacts/remove — remove from list
  • POST /events — trigger a custom event

UTM attribution tip: When a user signs up, save the UTM parameters from the URL as contact attributes in Brevo. Later you can see in Brevo’s reports which traffic sources drive the highest paid conversion rates.

Option 3: Shopify Native

If you’re on Shopify:

  • Shopify Flow + Brevo plugin → auto-sync users
  • Or Klaviyo (the go-to email tool in the Shopify ecosystem)

WeChat Work (企微) Automation

Automation for China-based customers is more straightforward:

  1. Enterprise WeChat channel QR codes → Auto-tag on scan (see 企微 Nurture 序列)
  2. Welcome message → Set auto-reply in the Enterprise WeChat admin panel
  3. Broadcast messages → Segment by tag, triggered manually (Enterprise WeChat doesn’t support fully automated sequences yet)

If you need more advanced Enterprise WeChat automation — auto sequences, automatic user segmentation — tools like Weiban Assistant (微伴助手) or Chenfeng (尘锋) are worth looking into.


We Can Help You Implement This

If the technical setup feels daunting, we offer implementation support:

Basic (Free):

  • Help you set up Brevo + email sequence templates
  • Help you configure Enterprise WeChat channel QR codes
  • Done inside AutoWhisper

Advanced (Paid consulting):

  • API integration with your sign-up system
  • Custom email sequences + Enterprise WeChat automation
  • UTM attribution reporting
  • Ongoing optimization recommendations

Contact us: Find us inside AutoWhisper, or reach out via Enterprise WeChat.


Reference: How AutoWhisper Does It

We built our own fully automated pipeline using Rails + Brevo API:

  • User signs up → Auto language detection → Added to Chinese or English list
  • Free token quota exhausted → Conversion nudge email triggers automatically
  • Payment confirmed → Automatically removed from sequence
  • Email unsubscribe / hard bounce → Auto-flagged, no further sends

Zero human involvement end to end. If you’re curious about the technical details, reach out — we’re happy to walk through the code architecture.


Related docs:

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