Marketing Growth Playbook

A proven system to build your inbound + outbound marketing with AI. Every week, 4.5 hours total.

You don’t need a marketing team. You don’t need to know anything about marketing. All you need is 15 minutes a day and let AI take your product to the world.

Short on time? Jump to Quick Start: your first AI video in 15 minutes. Read the rest later.

Start here: which one are you?

I run a DTC / ecommerce brand

Read these in order. Most of them are about getting customers, not about our tool.

I run a marketing agency

I run a salon, spa or other local shop

Examples use beauty businesses; most of it applies to any shop with a front door.

I’m a developer, or I run marketing through an AI agent

I sell software or B2B

Warm outbound → Lead scoring → Email sequences → Automation

The three moves, in order

If you sell a physical product online, there are really only three things marketing does for you — and they go in a fixed order:

① Be findable — make sure a customer can find you and trust what they land on. Real photos and a price on the product page, contact info that isn’t buried, and Google actually indexing your site.
② Earn trust — publish content on a regular rhythm so a stranger clicking your account becomes someone who recognizes your brand.
③ Run ads — only now does it make sense to spend money, because ads spend is what converts the trust you’ve already built into orders.

Run this out of order and here’s what happens: you spend on step ③ before ① and ②, and the click you paid for lands on a page nobody trusts, or on an account that’s never posted anything. That’s ad spend that bought a competitor’s sale, not yours. For why the order can’t be skipped and how the three moves connect, see The Three Moves: Why the Order Isn’t Optional.

Two ways to run it

AutoWhisper works two ways, depending on how you already work:

UI path — run everything from the web dashboard: add a product, review content, connect platforms, ask the CMO how to run ads.
Agent path — if you already use an agent like Claude Code, Cursor, or n8n, wire AutoWhisper in as a skill and let your agent drive it — building the ad campaigns included; there’s no separate ads MCP to connect.

Both paths drive the same AI CMO — neither one has more capability than the other. Not sure which one fits you? Start with Before You Start: Which Path Are You On.

Start with the guides buyers already find

Turn one product photo into ads, then launch and test them without an agency.

Run TikTok Ads on $30/Day A five-minute, self-serve launch plan. Build the Growth Flywheel Connect content, distribution, and conversion.

Create TikTok ads Create UGC videos

Before you start

Quick Start: Your First AI Video in 15 Minutes Never used AutoWhisper? Follow these six steps: sign up, add your product, get your first videos, and post them to your own accounts. 5 min Before You Start: Which Path Are You On Click the dashboard yourself, or hand it to an agent you already use? A one-line test, the agent path's three-step setup, and the workspace gotcha almost nobody mentions. 4 min The Three Moves: Why the Order Isn't Optional Online marketing for a physical-goods seller comes down to three moves — be findable, earn trust, run ads — and they only work in that order. Here's why, plus how the content flywheel behind move two actually turns. 10 min Product Positioning in 15 Minutes: Who You Sell To, What Pain, Why You Most products fail because nobody can say who they're for. Three questions — the buyer, the pain, the reason to choose you — and you walk out with positioning you can write ads against today. 8 min

Axe 1 — Be findable

The First Move: Five Things to Finish Before You Spend a Cent on Ads Ads pay to send someone to a page. If that page doesn't earn their trust, you just paid for traffic that converts for a competitor. Five things to finish first — none of which AutoWhisper does for you. 6 min How to Turn Content Into Orders: The 5-Step Distribution Playbook From a glance to a real inquiry: how AutoWhisper's Inbound funnel tracks every interested prospect, plus a 5-step distribution playbook to turn content into leads. 10 min Make Sure Customers Can Actually Find You Move one is about search: can a customer find you when they search your brand, or search for what you sell? Starting a blog isn't step one — get the store or landing page you already have showing up in search first. Long-tail content is for later, if you have the appetite. 6 min

Axe 2 — Earn trust

Which Content Type Should You Post Today? A Decision Guide How to choose from 7 content types and how the AI CMO + 4 AI Agents collaborate 10 min How to Test Ad Creative: Stop Guessing Which Format Works There's no universal best format. The only way to find what works for your product is to test your way to the answer. 6 min The 15-Minute Daily Marketing Routine (And the Weekly Schedule Around It) Your daily 15-minute routine — the complete weekly schedule from content to running ads 8 min Reddit and Facebook Group Marketing Without Getting Banned Soft-touch strategies for Reddit, Facebook, and other communities 6 min

Axe 3 — Run ads

No Ads Experience Needed: From Signup to Your First Facebook Ad (AutoWhisper × Meta) A click-by-click walkthrough of your first Facebook ad: sign up, add your product, top up, connect Facebook, generate your first creative — then pick a path: build the campaign yourself in Ads Manager, or let an AI agent build it for you. 20 min How to Run TikTok Ads on $30/Day (From Your Phone, in 5 Minutes) Self-serve TikTok Ads Manager in five minutes: Spark Ads, Instant Forms, $20–50/day to start. No agency. Route every click to a form that actually captures the lead. 12 min Why Your Ads Get Junk Leads (And How to Fix the Creative, Not the Budget) You're already spending on ads but the leads don't convert. The AutoWhisper system: fresh pain-driven creative every day, run on the budget you already have, every click filtered through a share page, and funnel data that shows which audience actually buys — so you scale the winner instead of guessing. 9 min Which Content Actually Worked? A 30-Minute Friday Review How to know which content works and how to spend your Friday 30 minutes 8 min

Look up as needed

DTC growth: the method

Creative Fatigue: Why Your Winning Meta Ad Stops Working in Two Weeks Your best ad didn't break — the people it reaches have seen it. How to spot creative fatigue early and ship genuinely new angles every week without a studio or a creator roster. 9 min Does Your Ad Math Add Up? Break-Even ROAS, MER, and How Much a Test Really Costs Before you raise a Meta budget, work out three numbers: profit per order, break-even ROAS, and the most you can pay for a customer. Then check the total, not Ads Manager, and size your tests so they can actually tell you something. 9 min Meta Ads Had Two Great Days, Then a Dead Week: What to Check Before You Turn Them Off When Meta results swing from great days to dead weeks, it is the platform resetting, tracking losing purchases, or real demand and creative wearing out. How to tell which, and what to do for each. 9 min People Visit, Some Add to Cart, Nobody Buys: Checking Your Shopify Funnel Step by Step Traffic and add-to-carts but almost no orders? Find the step where your Shopify funnel leaks, the usual causes at each step, and how to test a fix on a small store. 10 min Nobody Trusts a New Brand: Why Cold Traffic Won't Buy, and What Real-Looking Creative Looks Like Friends and your email list buy. Strangers from Meta click and leave. Why that trust was borrowed, what a brand under a year old can show instead, and how to get your first real reviews without faking any. 9 min

For marketing agencies

Creative Retainers for Agencies: Stop Pricing UGC by the Video Per-video UGC pricing leaves agencies eating revisions and getting paid for losers they can't charge for. How to package ad creative as a monthly retainer, price it from your real costs, and sell it as new angles every week. 9 min How a Small Agency Runs Ten Brands Without Dropping One A working system for a 2–15 person performance or UGC agency: a fixed client file, a first-week onboarding checklist, a Monday-Wednesday-Friday rhythm, and a monthly report built for renewals. 9 min Cold Emails Nobody Answers: Send a Sample Made for Their Product Instead of an Intro Agency intro emails and 'we got Brand X a 40% lift' claims read the same as everything else in the inbox. How to pick brands that are already running ads, make one sample in the shape of their own ad, write a five-sentence email around it, follow up, and measure it. 9 min Why Clients Say "Let's Pause for Now": Show Results in the First 30 Days and Report Three Numbers Most agency churn arrives as a polite 'pause'. The usual causes, the early signals, a first-30-days plan that puts a test live in week one and a 'which message won' note in week two, a monthly report with three business numbers, and the client-concentration line to watch. 10 min "Why Don't We Just Buy an AI Tool?" How to Answer a Client, and How to Write Endless Revisions Into the Contract When a client asks why they shouldn't replace your agency with an AI tool, they're telling you all they can see is files. How to answer, what to hand to tools and what to keep, and the three contract clauses that stop scope creep and slow approvals. 9 min

For local shops (beauty)

Posting Every Day and Still No New Clients? Instagram Is Your Portfolio. New Clients Find You on Google. For nail techs, lash artists, stylists and small salon owners: why daily posting rarely fills the book, how clients actually find a local beauty pro, how to set up your Google Business Profile and get real reviews, and what 2–3 posts a week should show. 9 min How to Reach People Within 5 Miles of Your Salon: Running Local Ads on Meta and TikTok For nail techs, lash artists, stylists and small med spas: how to set a radius around your address in Meta Ads Manager, use ZIP codes on TikTok, send ad clicks somewhere that doesn't ask clients to log in, give a reason to book now without discounting, and test on a small budget. 10 min Four Weeks Before the Slow Season: Win Back Regulars and Rebook Clients Before They Leave the Chair For salon, nail, lash and skin studio owners: why regulars are stretching their visits, the rebooking line at checkout that owners say works, a second-visit offer for new clients, the 12-week list, no-show rules, and a four-week plan that has your slow-month ads ready before the slow month starts. 10 min Use Real Work, Not AI Images: What to Film Without Faces, How to Ask Clients for Consent, and the Lines Med Spa Ads Can't Cross For salon, lash, nail, brow and skin studio owners: why AI-generated work and before-and-afters read as a scam, what to film when staff and clients don't want to be on camera, a consent script plus a written confirmation, the FTC rule on fake testimonials, and what Meta's ad policies mean for aesthetics ads. 10 min Running Local Marketing for Salon and Spa Clients: One Workspace per Shop, and a Monthly Report About New Clients For small agencies serving salons, nail and lash studios and med spas: why owners distrust agencies, how to keep real-photo content flowing for every shop, one workspace per shop with its own accounts, a monthly report built on new clients and cost per new client, how to price it with your own cost math, and the traps specific to beauty. 11 min

For developers & agent users

AI Video Tools Don't Know What Your App Looks Like: Make a 30-Second Demo From Your Real UI Generic AI video gives you a stranger smiling at a laptop and a dashboard that doesn't exist. How to build a 30-second demo from your real screens: the first 3 seconds, one task, captions people can actually read, and what to change for X, LinkedIn, YouTube Shorts and TikTok. 9 min Built It, Nobody Came: A Technical Founder's Marketing Schedule, and What Each Channel Actually Does Before you blame distribution, run three demand tests. Then a weekly marketing schedule you treat like the gym, and an honest look at Product Hunt, building in public on X, Reddit, free-tool SEO and paid ads, from founders who posted their own numbers. 11 min Let Your AI Agent Do Marketing Without Wrecking Anything: Split Reads From Writes, Keep a Human on Publish, Start Ads Paused Most people turn the agent off after its first wrong post. Sort every marketing action by how much damage a mistake does (read, draft, publish, spend), gate the last two on a human yes, and start every ad paused. Plus the exact tool map and permission settings for AutoWhisper's MCP server. 9 min One MCP Server for a Dozen Platforms: From Install to Your First Post, With Prompts You Can Paste Your agent can already write the post. The time goes on public image URLs, OAuth tokens and clicking upload on five sites. Connect AutoWhisper once, let it learn your product from a URL, then run a Monday, Wednesday, Friday routine with prompts you can paste into Claude Code, Cursor or any MCP client. 9 min

How the creative gets made

How to Make AI UGC Ads Without Hiring Creators Make UGC-style ads from one product photo — no creators, no shoot, no $500 briefs. A repeatable workflow for TikTok, Reels, and Shopify. 8 min Image to Video AI for Ecommerce: Turn a Product Photo Into a Video Ad Image to video AI for sellers: turn one product photo into a demo or ad video for Amazon, Shopify, and TikTok with the product kept intact — no studio, no filming. A workflow you can run the same afternoon. 8 min How to Make TikTok Ads From a Product Photo (No Filming) Turn a product photo into a 9:16 TikTok ad — no filming, no creator. Hooks, length, Spark Ads, and how to test three cuts before you spend $30. 7 min How to Add Product Videos to Shopify Without a Studio Add product videos to a Shopify store from the photos you already have. Where to place them, what length works, and how to make the clips without filming. 7 min How to Make Facebook and Instagram Ads From One Product Photo Turn one product photo into Facebook and Instagram ad videos — 9:16, 1:1, and 4:5 — without a shoot. Hooks, placements, and a three-cut test. 7 min AI UGC: What It Is, and What Actually Matters in a Generator for Ecommerce AI UGC explained for sellers: what AI UGC ads are, why the format took off, and the four checks that decide whether an AI UGC generator is usable for a physical product — real SKU in frame, languages, formats beyond talking-head, publishing. 8 min Arcads Alternative: AutoWhisper vs Arcads for Ecommerce UGC Arcads makes AI UGC video. AutoWhisper turns one product into UGC, demos, posters and lookbooks — any language — and publishes them. A side-by-side for ecommerce teams. 8 min Predis.ai Alternative for Brands That Need Product-Accurate UGC Predis.ai is a social post generator. AutoWhisper is for brands that need product-accurate UGC, demos, and ads from a photo — then publishing. When to use which. 7 min

If you sell software (B2B)

Warm Outbound: Find Prospects Hiding in Your Own Content Engagement Mine prospects from content engagement and proactively reach warm leads 10 min Lead Scoring and Follow-Up: Who to Call First, and What to Say Lead scoring, tiered follow-up, Demo closing, and objection handling 10 min Email Sequence Templates: Turn a Free Signup Into a Paying Customer Automated conversion emails after international users sign up 6 min WeChat Nurture SOP: What to Send After a Customer Adds You Follow-up SOP after domestic customers add you on WeChat 5 min Marketing Automation: Wire the Funnel So Leads Follow Up Themselves Technical architecture and implementation plan for fully automated conversion pipeline 6 min

Reference cards

Hook Formulas and Content Templates You Can Copy Hook formulas, community reply templates, and writing guides 6 min A Marketing Calendar You Can Print: Every Day, Week, and Month A quick reference card you can print and stick on your wall 3 min The Marketing Tool Stack: Everything You Need, Already Chosen Every tool you need for the flywheel and outbound, all pre-selected for you 6 min

Ready to start?

Create your first product, let AI CMO generate your content plan. 15 minutes to get started.