Email Sequence Templates
Your international conversion pipeline. Triggered automatically when a user signs up — fully hands-off. Set it up once, and it runs on its own.
Why You Need an Email Sequence
The flywheel gets people in front of your product. But not every person who signs up will pay right away — most sign up, poke around, and leave.
An email sequence does one simple thing: over the 30 days after sign-up, it keeps delivering value and turns “I’ll think about it” into “I’m ready to buy.”
From AutoWhisper’s own data: Our email sequence increased 30-day paid conversion by 2.3x. The reason is simple: users need multiple touchpoints before they pull out their wallet, and email is the lowest-cost way to provide those touchpoints.
Three Phases
User sees your content → clicks link → signs up
↓
Phase 1: Onboarding (Day 0–7) → teach them to use your product
↓ still haven't paid
Phase 2: Nurture (Day 10–30) → keep providing value
↓ still haven't paid
Phase 3: Newsletter (monthly) → stay top of mind
↓ they come back and pay one day
Exit sequence ✓
One hard rule: the moment a user pays, stop sending. Nothing annoys a paying customer more than receiving promotional emails meant for free users.
Phase 1: Onboarding (Day 0–7)
Goal: get users to experience your product’s value as quickly as possible.
| When | Email subject | Key content |
|---|---|---|
| Right after sign-up | Welcome! Your first {feature} takes 3 minutes | Prompt immediate use, include tutorial link |
| Day 1 | See what other users are doing | Showcase 3 best examples — create a “I want that too” moment |
| Day 3 | One quick tip: {core use case} | Teach deeper usage, let them feel the value |
| Day 7 | You have X free credits left | Create urgency + prompt upgrade |
| Credits used up | Your free credits are gone — upgrade to continue | Direct CTA, short and punchy |
Tips for writing these emails:
- Subject lines should feel like a message from a friend, not a marketing blast
- Body copy under 150 words — nobody reads long emails
- One CTA per email, no exceptions
Example: Welcome Email
Subject: Your first video. Done in 3 minutes.
Hey,
Welcome to {product name}!
The fastest way to feel what this can do:
1. Upload a product photo
2. Pick a video style
3. Hit generate
Three minutes later, you've got a video ready to post on TikTok.
→ Try it now {link}
Reply to this email anytime if you have questions.
{Your name}
Phase 2: Nurture (Day 10–30)
Goal: keep showing up with value, no hard selling.
| When | Email subject | Strategy |
|---|---|---|
| Day 10 | How {industry} teams are using {product name} | Customer story, create FOMO |
| Day 15 | We just shipped something new | Give them a reason to come back |
| Day 21 | You might have missed these | Highlight features they haven’t tried |
| Day 30 | Limited offer: 50% off your first month | Final push, time-limited discount |
Phase 3: Newsletter (Monthly)
- 1–2 emails per month
- Content: new features, customer stories, industry trends
- No selling — just keeping your brand present
- So when those “not ready yet” users finally are ready, you’re the first name they think of
Recommended Tool: Brevo
I recommend Brevo (formerly Sendinblue):
- Free tier: 300 emails/day — enough for most early-stage teams
- Solid automation: trigger conditions → email sequences → conditional branching
- UTM tracking and attribution built in
Setup (30 minutes):
- Sign up for Brevo (free)
- Create a Contact List:
{your-product}-onboarding - Create an Automation: trigger = contact added to list → send sequence in order
- Configure exit condition: paid = remove from sequence
Other options: Mailchimp (free up to 500 contacts), Loops ($49/mo+, API-friendly for developer teams)
Language Segmentation
If you have both international and domestic users, segment by language:
- English-speaking users → English email sequence
- Chinese-speaking users → Chinese email sequence (warmer, more casual tone)
Most email tools support segmentation by tag or contact attribute.
Technical Integration
If you have a dev team: Use the Brevo API to automate the entire flow — users are automatically added to the list when they sign up, and automatically removed when they pay. See 自动化实现方案.
If you don’t have a dev team: Manual works fine — import users into Brevo after sign-up. Or reach out to us — we offer technical implementation services.
Related:
- 企微 Nurture 序列 — The WeChat follow-up version for domestic customers
- 自动化实现方案 — Technical implementation + done-for-you services
- 信号追踪 — UTM tracking to attribute sign-ups to content