WeChat Nurture Sequence

Your domestic conversion pipeline. Automatically follows up when a user scans your WeCom channel QR and adds you. Built for brands with customers in China.

Why WeCom

Domestic Chinese customers behave differently from international ones — they rarely check email, but they’re on WeChat every single day.

WeCom (Enterprise WeChat) gives you tools personal WeChat doesn’t:

• Channel QR codes with auto-tagging — know exactly where each contact came from when they add you
• Broadcast messaging — send different content to different tagged groups
• CRM properties — track follow-up status for each contact

From AutoWhisper’s own data: We use WeCom channel QR codes to track domestic users by platform. WeChat Official Account visitors had the highest paid conversion rate (35%), followed by Xiaohongshu (22%), and Douyin the lowest (8%). This data pushed us to prioritize Official Account content above everything else.

Setting Up Channel QR Codes

Core idea: One unique channel QR code per source platform, with auto-tagging when someone adds you.

How to set it up: WeCom Admin → Customer Contacts → Channel Live Codes → Create New. About 5 minutes per code.

Nurture Sequence

Day 0: Welcome Message (Auto-reply)

Hi there! Thanks for connecting with {your brand} 👋

{One sentence on what your product can do for them}

I'll occasionally share useful tips and insights around {your field}.
Feel free to ask me anything anytime~

Note: The first message determines whether they keep you or delete you. Don’t lead with a pitch.

Day 1: Share a Case Study

Here's something I wanted to share:

{Specific case study, with data or screenshots}

If you'd like to try it yourself → {product link}
Free to get started, no credit card required.

Day 3: Share a Tip

Quick tip: {specific, actionable advice}

You can use this even without our product~
(Though it'll go a lot faster with it 😄)

Day 7: Understand Their Needs

Are you currently working on {relevant business area}?

If so, I'd love to run a free {core feature} test for you and show you what the results look like~

Ongoing: 1 Message Per Week

• Share whichever piece of content had the strongest signal that week
• Keep the tone of a friend sharing something, not a salesperson broadcasting
• Mention new features or case studies naturally when they come up
• Never exceed 1 message per week — more than that and you’ll get deleted

Do’s and Don’ts

How This Works with the Email Sequence

Related:

• 邮件序列模板 — International conversion pipeline via email
• 信号追踪 — Channel QR code attribution
• 自动化实现方案 — Technical integration options