Execution Calendar
A quick reference card for 执行节奏. Print it out and stick it on your wall.
Weekly Calendar
Monday — Plan + Outbound Day ⏱ 1h 15min
- 9:00 Trigger CMO Planner → generate this week’s plan (15 min)
- 9:15 Review plan → approve or adjust (15 min)
- 9:30 Review today’s content → approve → auto-publish (15 min)
- 10:00 Outbound: send first message to the new prospects you shortlisted last week (30 min)
- Spare moments: reply to comments / DMs (10 min)
Tuesday — Publish Day ⏱ 25min
- 9:00 Review today’s content → approve → auto-publish (15 min)
- Spare moments: reply to comments / DMs (10 min)
Wednesday — Publish + Follow-up Day ⏱ 40min
- 9:00 Review today’s content → approve → auto-publish (15 min)
- 9:15 Outbound: send second follow-up message (15 min)
- Spare moments: reply to comments / DMs (10 min)
Thursday — Publish Day ⏱ 25min
- 9:00 Review today’s content → approve → auto-publish (15 min)
- Spare moments: reply to comments / DMs (10 min)
Friday — Review + Outbound Day ⏱ 1h 30min
Morning: Collect Inbound Signals
- 9:00 Signal harvest: pull data from all platforms + score signals (15 min)
- 9:15 Flag top 20% / bottom 20% (10 min)
- 9:25 Decide next week’s direction → brief the CMO (5 min)
- 9:30 Review Analyst strategy brief, confirm or adjust (15 min)
Afternoon: Outbound Prospecting + Follow-ups
- 14:00 Mine this week’s engagement data → shortlist prospects → add to outbound queue (30 min)
- 14:30 Send third follow-up + weekly outbound debrief (15 min)
Weekend — Rest
The CMO has already prepared Monday’s content.
Weekly Totals
Inbound (Content Flywheel)
| Activity | Time |
|---|---|
| Monday plan + review | 45 min |
| Tue–Thu review + publish | 75 min |
| Spare moments, reply to engagement | 50 min |
| Friday signal harvest | 45 min |
| Inbound total | ≈ 3 hours |
Outbound (Active Prospecting) — Starting Week 4
| Activity | Time |
|---|---|
| Monday: send first message | 30 min |
| Wednesday: send second follow-up | 15 min |
| Friday: mine engagement + third follow-up | 45 min |
| Outbound total | ≈ 1.5 hours |
| Mode | Weekly Total |
|---|---|
| Inbound only (launch phase) | ≈ 3 hours |
| Inbound + Outbound (acceleration phase) | ≈ 4.5 hours |
End-of-Month Add-on (Last Friday of Each Month) ⏱ +30min
- Review your product positioning — still accurate? (15 min)
- Check monthly trends — which platform / content type is performing best? (15 min)
- Make a call — expand to more platforms? Add a product? Enable auto_run? Upgrade outbound tooling?
Launch Checklist
Week 1: Start Inbound
- Create your product in AutoWhisper
- Fill in your product positioning (see 产品定位指南)
- Upload product materials (images, product page screenshots, customer reviews)
- Connect 2–3 publishing platforms
- Trigger your first CMO Deep Plan
- Review your first batch of content (write detailed reject reasons — that’s how you teach the AI your style)
Week 4: Start Outbound
- Sign up for Apollo.io (free tier) — for finding email addresses
- Set up a Google Sheet to track engaged prospects
- First round of engagement mining → send your first outbound emails / DMs
- Read 内容驱动外呼指南 and 线索分层与跟进
Week 6: Conversion Pipeline
- Set up Brevo email sequence (international, see 邮件序列模板)
- Set up Enterprise WeChat channel QR code (China, see 企微 Nurture 序列)
- Build your blog (see SEO 策略)
Milestones
| Checkpoint | Check | Next Step |
|---|---|---|
| End of Week 2 | Is the AI learning your style? Are you rejecting less? | Keep teaching, stay patient |
| End of Week 4 | Is the rhythm stable? Are you seeing early signals? | Start Outbound + consider adding platforms |
| End of Week 8 | Reject rate < 20%? Getting outbound replies? | Consider adding a 2nd product + upgrading outbound tooling |
| End of Week 12 | Is the flywheel spinning on its own? Consistent demos or deals? | Consider enabling cmo_auto_run |
Remember: consistency beats perfection. Run Inbound for 4 weeks, add Outbound for 8 more, and you’ll see the 1+1=3 compounding effect kick in.