A Marketing Calendar You Can Print: Every Day, Week, and Month

A quick reference card for Execution Rhythm. Print it out and stick it on your wall.

Weekly Calendar

Monday — Plan + Ads Day ⏱ ~1h

• 9:00 Confirm this week’s plan (usually already generated by the daily auto-run — if not, ask CMO Chat to plan now) (15 min)
• 9:15 Review plan → approve or adjust (15 min)
• 9:30 Review today’s content → approve → auto-publish (15 min)
• 9:45 ③ Run ads (from week 4): pick 2–3 clips, launch self-serve on Douyin or TikTok For Business (¥200–500 or $30+) (10 min)
• Spare moments: reply to comments / DMs (10 min)

Tuesday — Publish Day ⏱ 25min

• 9:00 Review today’s content → approve → auto-publish (15 min)
• Spare moments: reply to comments / DMs (10 min)

Wednesday — Publish + Ads Check Day ⏱ 30min

• 9:00 Review today’s content → approve → auto-publish (15 min)
• 9:15 ③ Ads: check cost-per-lead — don’t pull a clip before 24 hours of data (5 min)
• Spare moments: reply to comments / DMs (10 min)

Thursday — Publish Day ⏱ 25min

• 9:00 Review today’s content → approve → auto-publish (15 min)
• Spare moments: reply to comments / DMs (10 min)

Friday — Review Day ⏱ 1h 15min

Morning: Content Signal Harvest

• 9:00 Signal harvest: pull data from all platforms + score signals (15 min)
• 9:15 Flag top 20% / bottom 20% (10 min)
• 9:25 Decide next week’s direction → brief the CMO (5 min)
• 9:30 Ask CMO Chat for this week’s Strategy Brief, confirm or adjust (15 min)

Afternoon: ③ Ads Review

• 14:00 Double the budget on winning clips, kill the underperformers (30 min)

Weekend — Rest

The CMO has already prepared Monday’s content, and your ads keep running against their budget in the background.

Weekly Totals

Move Two (Content Flywheel)

Move Three (Ads) — Starting Week 4

Selling software / B2B? Move three isn’t ads for you — it’s cold email outreach, with a different weekly rhythm. See “B2B conversion pipeline” below.

End-of-Month Add-on (Last Friday of Each Month) ⏱ +30min

• Review your product positioning — still accurate? (15 min)
• Check monthly trends — which platform / content type is performing best? Is ad cost-per-lead trending down? (15 min)
• Make a call — expand to more platforms? Add a product? Adjust ad budgets?

Launch Checklist

Week 1: Start the Content Flywheel

• Create your product in AutoWhisper
• Fill in your product positioning (see Product Positioning Guide)
• Upload product materials (images, product page screenshots, customer reviews)
• Connect 2–3 publishing platforms
• Ask CMO Chat to run the first batch now (or turn on daily auto-run and let it land tomorrow)
• Review your first batch of content (write detailed reject reasons — that’s how you teach the AI your style)

Week 4: Start Running Ads (confirm move one is done first)

• Run through the move-one checklist: real photos + price on the product page, contact info above the fold, Search Console verified + sitemap submitted, your brand name findable in search
• Launch your first campaign: Douyin’s local-boost tool or TikTok For Business, self-serve on your phone, ¥200–500 / $30+
• Read Paid Ads

Week 6: Conversion Pipeline / B2B Side Branch (pick your business)

• DTC: tighten landing-page conversion — see How to Turn Content Into Orders
• Selling software / B2B: move three becomes cold email outreach instead — set up a Resend email sequence (see Email Sequence Templates), a WeChat channel QR code (see WeChat Nurture Sequence); full process in Outbound Guide and Lead Scoring & Follow-up
• Later, if you have the appetite: build a blog for long-tail traffic (see SEO Strategy)

Milestones

Remember: consistency beats perfection. Run the content flywheel for 4 weeks, add ads for 8 more, and you’ll see the 1+1=3 compounding effect kick in.